Business Decision Making - Essay Example
The management focuses http://coursework385241.mystrikingly.com/ on the application of various research methods. Research companies shall interview tablet users in the South East market. The researcher will also use both structured and unstructured interviews to obtain information on the product. Interviews will provide both qualitative and quantitative methods. The researcher should minimize chances of nonrespondence by approaching the subjects appropriately. Flexibility will be integrated in the interview process in order to maximize information obtained (McKee, 2014, 1). Similarly, researchers will use questionnaires. Mailed questionnaires will be randomly sent to tablet users on a random basis. The researcher should consider the cost of sending feedback from the respondents (Elvis, 2010, 56). Prepaid stamps should be used to cushion the respondents on the mailing costs.
Moreover, the researcher may obtain primary data on the market trends. A market analysis will provide quantitative and qualitative data.
